Editorial Design
A collection of print advertorial content created for Family Circle—a national women’s lifestyle publication in print for 85 years—and Robb Report—a luxury men’s lifestyle magazine with a global audience across several international editions.
In a large campaign spanning several months, Robb Report created three separate custom content articles—one running solely on RobbReport.com, with the other two running as print advertorials in the U.S. and several international additions. The image above shows the opening spread of the first article on the series—a 6-page print advertorial which ran in November 2020 and required the design be recreated in both Russian and Arabic for the Russian and UAE editions of Robb Report, and compressed to only 4 pages.
To see more about this campaign and the many other digital components created for it, click here.
For the third article in the Samsung campaign, running in Robb Report’s December 2020 issue, the 6-page spread had to be redesigned for several more languages—German, Swedish, Arabic, and Russian (English layout shown at top, translations at bottom).
This special advertising section recurs in Robb Report twice annually, featuring 15+ pages of advertorial design combined with partner ads, promoting a selection of both yacht and travel partners.
A double 1/2 gatefold high-impact unit created for JCPenney, which ran at the opener of the holiday feature in the December 2019 issue.
A pop-up advertorial concept pitched to Netflix in promotion of their new series, Green Eggs & Ham, based on the Dr. Seuss book.
A unique high-impact unit featuring a vertical “belly band” with circular center pitched to Ore Ida Tater Tots to run in the October 2019 issue.
