Custom Content
Custom content articles and complete campaigns created for partners with Robb Report magazine.
Custom content articles and complete campaigns created for partners with Robb Report magazine.
This interactive custom content article was developed on the Storied platform and went live in December 2021. As a brand with a long, interesting history that only recently relaunched, the challenge here was to balance elements from Accutron’s legacy with information about its current product line. View the full article here.
In addition to the main article, two sets of display banners and skins were created to run on RobbReport.com—one driving traffic to the custom content article (example of skins shown above right), and one driving directly to Accutron’s website (example of mobile display banner shown above left).
Another interactive digital advertorial created for Robb Report using the Storied platform, this piece for partner, The Dalmore, went live in May 2021. The goal of the campaign was to highlight select vintages of The Dalmore, along with three high-end establishments across the country where one might enjoy a glass of The Dalmore’s whisky. View the full article here.